Annually, the Bureau puts into practice a marketing plan which includes:


  • Activities with the Press
  • Activities with agents of the industry (workshops, road shows, Fam Trips, winning and support of international congresses)
  • Participation in international trade fairs and exhibitions
  • Advertising online and offline
  • Online channels
  • Promotion activities of the Destination abroad
  • Support to Air Routes


That marketing plan is developed in the priority and strategic markets of Porto and the North of Portugal, always with the aim to raise notoriety of the destination-brand and to simultaneously create business opportunities for their associates.